Samsung Overtakes Apple: Ranking of Largest Smartphone Manufacturers in Q1 2024
In the first quarter of 2024, the dynamics of the global smartphone market continued to grow, albeit with changes in the ranking of the largest manufacturers. As noted by the research company IDC, smartphone shipments increased by 7.8%, reaching 289.4 million units. This growth was largely driven by the release of new flagship devices.
Samsung Electronics: South Korean company Samsung, which regained the top spot in the ranking, released the flagship model Galaxy S24. In the first quarter of 2024, Samsung delivered more than 60 million smartphones to the market, maintaining its leadership in this segment.
Apple Inc.: American corporation Apple, on the other hand, reduced its smartphone shipments by approximately 10% compared to the previous period. This led to Apple once again dropping to second place in the ranking of largest manufacturers. In the first quarter of 2024, the company sold 50.1 million devices, yielding the top spot to Samsung.
Xiaomi Corporation: Chinese company Xiaomi remains in third place in the ranking, holding a market share of 14.1%.
Table of Smartphone Shipment Results in Q1 2024:
| Company | Shipment Volume (in million) | Market Share |
|---|---|---|
| Samsung | 60.0 | 20.8% |
| Apple | 50.1 | 17.3% |
| Xiaomi | 40.8 | 14.1% |
Analytical Conclusion:
The first quarter of 2024 demonstrated dynamic growth in the smartphone market. Despite the overall increase in shipments, Apple reduced its volume, resulting in the loss of leadership to Samsung. It is important to note that competition in the market remains high, and companies are actively shaping their strategies by releasing new models and implementing innovative technologies to attract consumers’ attention.
